Lying right to our Face(book)
Ars Technica reports on loose security at Facebook: "A video circulating on Tuesday showed a researcher demonstrating a tool named Facebook Email Search v1.0, which he said could link Facebook accounts to as many as 5 million email addresses per day."
■ Back in 2018, Mark Zuckerberg announced his "personal challenge" for the year: "Facebook has a lot of work to do -- whether it's protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent. My personal challenge for 2018 is to focus on fixing these important issues."
■ But what ever came from that "personal challenge"? Anything tangible? Any marked improvement? What he promised was a grand ambition. Perhaps we shouldn't be too hard on him for a reach that exceeds his grasp.
■ Yet at the same time, Zuckerberg maintains a degree of dictatorship over his company that would make most other leaders blush. Read Facebook's own annual filing with the SEC: Under risk factors, it notes "limitations on the ability of holders of our Class A Common Stock to influence corporate matters due to the dual class structure of our common stock and the control of a majority of the voting power of our outstanding capital stock by our founder, Chairman, and CEO." Likely not since William S. Paley owned CBS has one individual held so much control over such a powerful media institution.
■ This degree of control means that Zuckerberg's principles are embedded within Facebook. What he believes is what the company does. Consequently, when the company fails to take a matter seriously, it reflects an institutional assumption that he, as controlling shareholder, doesn't take it seriously either. That applies to how the company responds to security threats as well as how it responds to its role in the society that it purports to serve. Within the company, at least some have acknowledged that Facebook failed to understand it was a vector for what became the January 6th insurrection, or to realize "that the individual delegitimizing Groups, Pages and slogans did constitute a cohesive movement."
■ Facebook still seems to be run with the main priority to avoid the worst of trouble. But considering how the company specifically seeks to take advantage of human psychology in order to get users to do things like spend more time with the service, "avoiding the worst" really isn't enough; particularly not, because that's a reactive framework.
■ No, what Facebook really needs is an affirmative and normative philosophy -- a positive thing it seeks to be. Being anti-bad isn't enough. For all the money it makes and the influence it wields, Facebook (and its controlling shareholder) really ought to be striving to be something specifically good.
