The "Technoking" needs a buddy

Tesla has filed a Form 8-K with the SEC granting the CEO the additional title of "Technoking". And it's titled its CFO as the "Master of Coin". But...why?

■ ■ ■

No one has ever needed a sidekick quite like Elon Musk needs one right now. Like most good top-tier leaders, he needs a right-hand person who can be implicitly trusted to veto the #1 person's worst impulses. Musk is imaginative, smart, aggressively innovative -- and also quite clearly impulsive. Perhaps he's a genius, but intellect alone isn't enough to achieve the greatest results. Temperament is essential, too.

■ ■ ■

Most great business geniuses have done better by working with partners. Bill Gates had Paul Allen. Soichiro Honda had Takeo Fujisawa. Warren Buffett has Charlie Munger. Part of the value of a great partner is in balancing one's ideas or offering a broader perspective on tough questions. Another part, though, is in offering a temperamental counterweight. And it's hard to imagine that a "Technoking" doesn't need to add a little bit of yin to his yang.